B2B & B2C
Business-to-business
Richmond Events manage a cruise programme for sales people to present face-to-face to invited senior decision-makers. Prospecting, targeted marketing and follow up of each opportunity is essential.
Digi provides the perfect mechanism to deliver high-quality marketing materials to prospects within minutes of an initial conversation. The sales team focus their follow up activity on targets who show interest by clicking the links in the emails.
Business-to-Consumer
Porsche GB want to put 112-page accessory/lifestyle brochure in front of Porsche owners to support sales activities. The printed version was expensive to produce with a large print run. Then it had to be distributed to the Porsche dealer network who sent on to each customer. Time-consuming, expensive and not very green.
Their Digi solution uses a fully-branded Porsche email sent centrally to lists of customer emails provided by each dealer. The email included a link to the brochure created as a Digi-Flipbook. Easy to send, no print or postage
costs, no waste or junking of unwanted brochures. Each
email comes 'from' that customer's dealer and the dealer is
alerted each time a customer looks, helping target
those that show interest.
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