Company
@UKPlc is an e-commerce provider to SMEs and the UK´s leading online formation agent. They provide a one stop shop service from online formation to website development, to online trading and linking to large authority systems.

Challenge
As the UK´s leading online formation agent, @UKPlc has around 140,000 low value customers. The big challenge for @UKPlc however, is to turn those low value customers into high value ones by selling them further products. But prospecting to such a large contact base is no small feat for a large company, let alone a small company with finite sales resources.

Solution
Digi-products built a customised direct marketing system which allowed @UKPlc to replace their labour intensive print mailouts with highly personalised electronic mailouts. Because of @UKPlc´s requirement for mass mailing, and their total commitment to electronic working, the company invested in their own server which Digi-products host on their behalf.

Benefits
With their Digi-products system @UKPlc have found that suddenly the impossible task of targeting such a large customer base has become possible, and they can do this with their existing sales resources. They have also become much more effective at business development, as the electronic mailouts yield higher response rates, and the Digi-products email alerts tell them exactly which leads are hot, and the optimum time to follow up.