Company
BMW is a high end car manufacturer with a large network of 153 dealerships across the UK.

Challenge
As a supplier of prestige cars, expectations of service levels for BMW are high; rapid, highly professional and highly personalised communications are demanded, as well as great value from
the cars. BMW was therefore looking for a technology that would help them deliver electronic communications which would exceed expectations. They also wished to maintain control over
the BMW brand, whilst empowering staff in every dealership to manage electronic communications proactively in their local area.

Solution
Digi-products built a customised digital marketing system fully integrated into BMW’s CRM platform, allowing staff to follow up prospects with personalised emails containing tailored details of the car range in a range of formats (Flash presentation, PDF and Digi-brochure). The system allows BMW to create templates and marketing materials centrally, and upload for immediate use, ensuring the Marketing Director maintains control of the brand, and users can access quality, compliant documentation quickly and easily.

Benefits
Electronic communications from BMW are rapid, professional and personalised, and delivered within minutes of enquiry through the pre-created templates. Digi-products sales staff use the system’s email alerts which encourages them to follow up only those prospects that have looked at the information sent to them, and at exactly the right time. This has significantly increased the effectiveness of the BMW sales staff, and allowed them to focus their efforts in the most fruitful areas. In addition management benefit from reports which show which salespeople are actively using the system and which customers use what is sent to them, allowing the effectiveness of both salespeople and marketing materials to be measured.