It's all about clickthrough, clickthrough, nothing but clickthrough.

Good call yesterday from a customer who achieved an 18% clickthrough on a bulk email.

it was about a new manufacturing process they have using new technology.

They were amazed as a typical business is 1% to 1.5%.

Of course the rate will depend on the message and the content but also how it is presented.  As Digi emails are presented always opening fully first time, with all embedded images showing and with clear places to click through, it keeps people interested and for longer.

They also had about 60 out of office replies because of the time of year and when those people are back the clickthrough rate will be even higher.

They were really pleased and so were we.