The Email maker+ has now graduated to become Maker+. So the home page icon for Email Maker+ will become Maker+.

It still gives you the flexibility to design your own HTML emails but now also with:

A search engine friendly microsite based on your email design, with special keyword algorithm to optimise your page for SEO. Works great on iPads and other tablet devices.

A PDF based on the email design so you can save for your records. You can also send via other Digi options such as Sender page, Digi-flipbooks, Digi-openbooks or PDF emails.

Coming soon Print Maker+
Allowing you design print ready brochures at multiple page sizes, resolutions and orientation.

M2 have recently joined the ranks of Digi users. They are one of the UK’s leading independent managed print and document services company.

With Offices in Manchester, London and Glasgow they now have 20 users getting their company's message out to clients and prospects using Digi.

Some of our newer clients are working with the Digi HTML e-mail maker plus and showing a lot of creativity.

It allows users who have taken this product to create their own mailers from scratch. It's really easy and does not require the user to be a programmer or a graphic designer.

The package really is "wysiwyg" you get what you see, what you want to create.

If you haven't signed up for e-mail maker plus and are interested, drop us a line.

It's really busy at Digi with a lot of new customers coming on board this year. To ensure the continued great service that Digi users get we are in the process of upgrading our servers.

So Digi just keeps on growing and developing.

Digi will shortly launch a truly unique tool that revolutionises customer prospecting activity.  The tool provides a targeted way to identify and place marketing in front of customers and prospects and is a cost-effective alternative to traditional telesales activity.  A clear simple process that delivers results with minimal wastage and ensuring your marketing messages hit home where they can have most effect.

Digi have developed a unique system for Mercedes-Benz UK, part of the Daimler Group. This supports training and development across their car and commercial vehicle dealer network.  It provides an effective way for all parties to work towards achievement of annual training objectives.  Dealers know where they stand, what they have done and what they need to do and Mercedes-Benz UK have a clear picture of where they need to apply support and focus.  The result is a highly-trained network that supports customers and reinforces delivery of the MB brand.

Mercure Hotels in the UK have commissioned a custom Digi system to support their Meetings and Events business at each hotel. 

The system will provide a comprehensive tool to manage and develop enquiries, marketing through a data base plus one-to-one and bulk emailing for hotels to market to customers and prospects.

The team at Digi worked with Mercure to develop a product that meets all their needs and it is now in roll out phase accross the group.

We're really fortunate in Digi as the vast majority of customers renew.
Living testament to how well it works, we think.

We constantly improve Digi and we don't charge for updates so any new features we add are FOC.

They just get added and because Digi is cloud-based they appear immediately.
 
So people keep coming back and even those that don't renew, many return to the Digi fold at a later date.

It's all about clickthrough, clickthrough, nothing but clickthrough.

Good call yesterday from a customer who achieved an 18% clickthrough on a bulk email.

it was about a new manufacturing process they have using new technology.

They were amazed as a typical business is 1% to 1.5%.

Of course the rate will depend on the message and the content but also how it is presented.  As Digi emails are presented always opening fully first time, with all embedded images showing and with clear places to click through, it keeps people interested and for longer.

They also had about 60 out of office replies because of the time of year and when those people are back the clickthrough rate will be even higher.

They were really pleased and so were we.

We've found buying email data from virtually any source is nearly always a complete waste of time - unless someone can prove us wrong.

The people who appear on these lists have been emailed, emailed again and then again.

They have probably tried to unsubscribe from everything, they know what a spam email is and the reality is that they just don't want to receive you email, however nice it may be.

No matter what promises the data vendor gives you, always try and get a sample from them first.

Recently a Digi customer did a mailing to a bought-in list that resulted in six complaints about spam.  These were progressed all the way up to nearly getting the Digi server blocked.

So if you're thinking about buying email data? - just don't bother.